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Case Sampling

Grant Thompson Construction, Inc. 

Overview:

Located in Appleton, Wisconsin, the company offers residential remodeling with expertise in additions, interior remodeling, basement finishing, and custom cabinet woodworking abilities within its team. When the company hired Avere Marketing in 2018, it had a website, but its Google presence was nonexistent and many technical issues prohibiting a good awareness for the company. 

920remodel.com


= Case Services


Consultation for Scope of Work
Branding & Materials
Logo Design
Web Design & Development
SEO (Local-National-WW)
Sales Development Consulting
Google Products
Email Marketing
Content Management
Social Consultation
E-Commerce
App Development



Progress:

2018 - Website redo -This version was designed to represent the company and its services. At this time, no images of past work were available online. Basic SEO practices were implemented along with profile updates. Sales at $800,000. The primary focus was to create volume across a large spectrum of expertise.
2018 - 2019 - Implemented imagery and Google products to create a professional online presence.
2019 - Sales increased to $1,200,000.00 which included some exterior renovations creating hypergrowth for the business owner.
2020 - Sales increased to $1,600,000.00 which included some exterior renovations. creating a continuation of hypergrowth for the owner.
2021 - Major overhaul of SEO and online representation to eliminate exterior renovations, and focus on interior renovations of kitchens, bathrooms, and basements to get to scale.
2021 - Maintained at $1,600,000.00, which consisted of all interior renovations and no exterior renovations.  (Covid had changed the climate during this year)
2021 - Major SEO project to include a trend in basement remodeling due to COVID-19 effects on the marketplace.
2022 - Assisted company to increase the value of renovations by a website re-do & SEO project to market to a higher income level and reduce the volume of jobs, but increase profitability of each renovation. Sales leveled off at $1,400,00.00 in Kitchens, Bathrooms, and Basements post-COVID.
2023 - The company has stable scale income in its core areas of interest and expertise. Image galleries, SEO, and online representation have increased inbound inquiries dramatically over the last 5 years.  

redoxlogoblack.png

Overview:

The business is located in Appleton, Wisconsin.  It has a big popular and comfortable lounge with skilled bartenders creating a great happy hour and lounge experience. The business has areas for private dining and small parties. It has been in business for over 40 years and is known for its steak, seafood and its large menu options. It was considered a "supper club" with Lazy Susan trays, and multiple-course meals. The owner of the business is the host and manages the active floor operations. In 2007, the business hired Avere Marketing, to get its website in a better position online and to compete on Google with its local rivals.   

Redoxseafoodandsteakhouse.com 


= Case Services


Consultation for Scope of Work
Branding & Materials
Logo Design
Web Design & Development
SEO (Local-National-WW)
Sales Development Consulting
Google Products
Email Marketing
Content Management
Social Consultation
E-Commerce
App Development



Progress:

2007 - When Avere was hired the company was run by a hands-on Restaurateur. At this time, the restaurant boasted a Wisconsin true blue supper club atmosphere but had no online presence and needed the development of ecommerce, and retention programs.
2007-2010 - The business implemented a new focus to be known for seafood and steaks, but with an emphasis on seafood (hence, the dot com). Avere created the website which included a major SEO project to launch the restaurant to the top of Google, which would create traffic and visibility within its region for seafood dining.
2011 - 2012 - The business enjoyed increased traffic since the launch of the new website. Avee trained the owner to manage his content on the new website.
2012 - Avere created a new logo to get the transition moving forward to be a seafood and steakhouse creating a modern look for the restaurant.
2013 - Implemented an email marketing database and email marketing programs to create customer loyalty and customer retention including a weekly drawing, as well as gift card sales.  
2015 - The business reaches a 100% increase in sales since hiring Avere Marketing.
2012-2017 - Continued the maintenance and management of the content and SEO supporting the growth of the business every step of the way.
2018 - Website redo to meet Google's new standards of mobile compatibility across multiple mobile devices.
2021 - Google profile upgrades to Workspace meeting Google requirements for a managed environment, so the connection with visitors meets the "who the business" is VS the visitor request.
2018-2022 - Continued support of email marketing, SEO, content and maintenance in support of the business owner's marketing strategies.
2022-2023 - A major overhaul of the dot com to meet search standards platform upgrades, continued functionality and visitor experience. The Redox Seafood & Steakhouse has had a top presence on Google since 2011.
2023 - The restaurant enjoys a verified database of over 4000 local visitors and uses retention strategies to continue its growth (and retention). A job well done for this restaurant.

Georges Steak House

Overview:

An Appleton steakhouse with a focus on cuts of meat, a full top shelf bar, a classic supper club atmosphere with a fun weekend piano bar. This is a family-owned business and is run by family members.  The company was sustained over its lifetime by corporate contracts to provide meals and hospitality for a local manufacturer.  In 2007, when George's hired Avere Marketing, the company did not have any web presence and needed support with its online awareness to compete with its local competition.

Georgessteakhouseappleton.com 


= Case Services


Consultation for Scope of Work
Branding & Materials
Logo Design
Web Design & Development
SEO (Local-National-WW)
Sales Development Consulting
Google Products
Email Marketing
Content Management
Social Consultation
E-Commerce
App Development



Progress:

2010 - Launched George's Steak House website & major SEO project to start the process of digital marketing strategies.
2011 - Trained business owner for self-maintenance of its dot com. Offering step-by-step support.
2011-2015  - Continued the success of management of SEO, search awareness, Google products and email database development.
2015 - Launch of an email campaign to invite guests in for a birthday gift or an anniversary gift.
2017-2018 - Website redo to meet Google's new standards of mobile compatibility across multiple mobile devices.
2018- 2022 - The company enjoys top search results. and management of content by business owners.
2021 - Google profile upgrades to Workspace meeting Google requirements for a managed environment, so the connection with visitors meets the "who the business" is VS the visitor request.
2022 - 2023 - A major overhaul of the dot com to meet search standards platform upgrades, continued functionality and visitor experience. Georges Steak House of Appleton has had a top presence on Google since 2011.
2023 - The company enjoys a customer database of 2000 and uses simple retention programs via email marketing to stay top of mind.

Solea Mexican Grill

Overview:

The business started with a successful small location in Menasha, Wisconsin.  The homemade authentic Mexican recipes of the owner's grandma back in Mexico set the stage for successful meals and dining.  The owner is a Restaurateur with a lot of passion for service and hospitality in general.  When Solea hired Avere Marketing to produce their first website, it was for 1 location.  Over the years, the business opened up 2 more locations in the Fox Valley Area, one in Neenah and one in Appleton.

Soleamexicangrill.com


= Case Services


Consultation for Scope of Work
Branding & Materials
Logo Design
Web Design & Development
SEO (Local-National-WW)
Sales Development Consulting
Google Products
Email Marketing
Content Management
Social Consultation
E-Commerce
App Development



Progress:

2007 - Solea Mexican Grill of Menash hires Avere for a journey of growth and prosperity using a digital approach. Traditional marketing was used by the business owner to complement an already robust marketing campaign in the Valley, including print, and other media.
2008-2010 - Avere continued its marketing efforts for the restaurant including email marketing and top SEO programs to launch Solea to the top of Google for a competitive marketplace of Mexican Restaurants.
2011-2017 - Added development of a 2nd location in Neenah and a 3rd location in Appleton.
2018 - Website redo to meet Google's new standards of mobile compatibility across multiple mobile devices
2019 - Implemented carry out online via e-commerce
2021 - Google profile upgrades to Workspace meeting Google requirements for a managed environment, so the connection with visitors meets the "who the business" is VS the visitor request.
2022 - A major overhaul of the dot com to meet search standards platform upgrades, continued functionality and visitor experience. Solea Mexican Grill has enjoyed top Google awareness in its marketplace since 2009
2023 - Pay Pal upgrades made for the success of the e-commerce portion of the website.  The restaurant has a database of over 3000 guests and uses digital retention programs to maintain and grow sales. Traditional marketing is still a strong effort by the business owner.  The collective marketing strategies are successful.

Fockel's Superior Drapery & Blinds

Overview:

Fockel's Superior Drapery located in Menasha, Wisconsin is a family-owned small business with a lot of seamstresses and upholstering experience and can offer custom blinds, drapes, pillows, and benches to match window treatments.  Before hiring Avere, the business owner didn't have any knowledge of digital advertising.  Traditional advertising kept the business maintaining its sales with word-of-mouth strength.  Avere was hired to create a professional image online and support a collaboration of traditional media such as radio, and print using a digital marketing strategy that launched the business into online marketing.

Fockels.com


= Case Services


Consultation for Scope of Work
Branding & Materials
Logo Design
Web Design & Development
SEO (Local-National-WW)
Sales Development Consulting
Google Products
Email Marketing
Content Management
Social Consultation
E-Commerce
App Development



Progress:

2009 - Avere launches a major website using digital image galleries, SEO in the business marketplace, and profile awareness.
2010-2023 - Ongoing marketing consultation to support digital and multi-media sources considered traditional.
2010-2017 - Continued ongoing SEO to keep up with competition in the region.  Managed the forms to keep inquiries coming into the business.  
2013 - Fockel tops the search engines due to a focus on profile, SEO and content building, internal links and external ones relevant to the industry increasing visitor time spent on the site which offers ideas and imagery from multiple vendor sources. 
2018 - Website redo to meet Google's new standards of mobile compatibility across multiple mobile devices
2021 -  Google profile upgrades to Workspace meeting Google requirements for a managed environment, so the connection with visitors meets the "who the business" is VS the visitor request.
2022 - 2023 -A major overhaul of the dot com to meet search standards, and platform upgrades, for continued positive visitor experience.


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